Smart choices, digital solutions
Product Broker’s interactive & digital labels transform static packaging into dynamic storytelling tools. It can be used in a wide range of sectors and industries, offering significant benefits to both manufacturers and consumers. Its innovative and customizable appearance creates a professional and modern impression, while providing maximum flexibility in information sharing.
Boost transparency, cut costs, and connect deeper with your consumers!
Why switch to interactive & digital labels?
Cost-Effective & Flexible
- Slash printing costs: update labels digitally—no reprints needed.
- Real-time edits: change all product information in real time.
- Flexible: change promotions, seasonal info, or production updates instantly without changing the product packaging.
- It is possible to share unique stories, ingredient details, or food pairing tips that make your product stand out from the competition.
- Multilingual content: if translations are already available, we can integrate them.
- Go global: auto-translated multilingual content instantly, with no extra packaging.
- Easy access to useful content.
Trust-Building
- Provide transparent and detailed information about the ingredients, origin, and sustainability aspects of your products.
- With our interactive QR codes, your customers can access the necessary information with a single click.
- Always accurate and up-to-date information: if a product data sheet changes (e.g. due to a labeling error or a prize won), the content behind the QR code can be updated immediately, so there are no outdated labels.
- Interactive content can really give customers access to additional resources (e.g. certificates, production videos), which increases credibility.
- Proactive communication: situation-sensitive labels send warnings and alerts (e.g. “Warning! The product contains gluten!”).
Sustainability
- Paperless detail: share ingredient origins, sustainability proofs, or recipes—without clutter.
- Fight waste: guide consumers on food reuse, pet-safe ingredients, or proper disposal.
- Build credibility: highlight eco-friendly practices (vegan, organic, ethical sourcing).
Competitive Edge
- Stand out: interactive QR codes with videos, promotions, or usage tips.
- Engage shoppers: offer recipes, pairing guides, or behind-the-scenes stories.
- Universal appeal: works for artisans, SMEs, and corporations alike.
- Smarter than a simple QR code: it doesn't just display information, it adapts to the user's situation (e.g. allergen and ingredient alerts for food, child safety tips for toys).
- Global but localized: automatic language recognition, translation, country and region-specific content (e.g. warnings according to local laws).
- Always up-to-date and interactive: additional product recommendations, video guides or even an AI assistant (e.g. "What washing program is recommended for the clothes?"), customer reviews.
- Real-time data: you can see when and how the label is used (we provide statistics).
- Customer experience at the forefront: not just a "label", but a digital gateway to your brand.
References
„My goal with the QR codes was for guests to conveniently take home the information they received about the wines and the history of Csetvei Winery in their pockets, and of course I also wanted to playfully encourage them to buy. I asked guests to test the QR codes and, if they wanted, to look at the information there during the tasting. Everyone really liked it and most of them immediately started reading the content they received. Apparently, more guests followed our social media platforms after the tasting, and in addition, it also resulted in cellar visits, wine tastings and wine sales in Mór.”
Krisztina Csetvei
Csetvei Winery
„We are happy to use Product Broker, as it allows us to share a lot of information about our wines with our consumers, even the information that doesn't fit on the bottle labels. The history of our winery, the origin of the grapes, the background of the wine's name, but we can also upload photos and videos, whether from a harvest, a ‘wine day’ or a family event. The stories and data can be expanded at any time without having to design or print a new label. This is a truly innovative communication tool for us. We can get to know our consumers' tastes, ask them for reviews and find out where they have consumed our wines."
Szabolcs Frey
Frey Winery
"With Product Broker, we can share the history of our winery and the true values of our wines with consumers, through a single QR code. We don’t have to compromise on labeling, all important information is available, from grape varieties and growing areas, to winemaking details, to gastronomic recommendations. With the help of photos and videos, we can even share the birth of a special vintage or the atmosphere of the harvest. Digital labeling gives us the opportunity to constantly update our content, so we can always provide our customers with up-to-date information. In addition, we can collect direct feedback, which helps us to understand the tastes and needs of our consumers even better..”
Kősziklás Winery
Dunaszentmiklós
Increase the popularity of your product with our interactive & digital labels!
Contact us and find out how we can make your business and products even more special.